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SalesforceExam guide · MC-201

Salesforce Marketing Cloud Account Engagement Specialist exam guide

The MC-201 exam has 60 questions and takes 90 minutes. You need 72% to pass. It costs $200 (plus tax; retakes cost half, and Foundations retakes are free). Salesforce hasn’t announced a retirement date.

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The exam at a glance

Salesforce Marketing Cloud Account Engagement Specialist (MC-201)

Official exam page
Questions
60
Time
90 min
Passing score
72%
Official exam guide
Cost
$200
Plus tax; retakes cost half, and Foundations retakes are free
Official price
Prerequisites
None; a course is highly recommended
Level
Intermediate
Role
B2B Marketer
Exam code
MC-201

From Salesforce’s own pages, checked every week (last on November 8, 2026). The cost was checked on November 8, 2026. How we check our facts

Versions and dates

What’s changing, and when

Salesforce hasn’t announced a retirement date for MC-201. We check Salesforce’s site every week, and this page changes the day it does.

Exam domains

What the exam covers

Each domain’s share of the exam, as Salesforce publishes it. Spend your study time in the same proportion.

MC-201

  1. 1Administration

    11%

  2. 2Lead Management

    24%

  3. 3Email Marketing

    20%

  4. 4Forms, Form Handlers and Landing Pages

    20%

  5. 5Engagement Studio

    17%

  6. 6Visitors and Prospects

    8%

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FAQs

Got Questions? We’ve Got Answers.

Find quick answers or contact our support team.

How many questions are on the Salesforce Marketing Cloud Account Engagement Specialist exam?

The MC-201 exam has 60 questions, and you get 90 minutes.

What is the passing score for Salesforce Marketing Cloud Account Engagement Specialist?

You need 72%.

How much does the Salesforce Marketing Cloud Account Engagement Specialist exam cost?

$200 (plus tax; retakes cost half, and Foundations retakes are free). Check Salesforce’s site for the price in your country.

When does MC-201 retire?

Salesforce hasn’t announced one yet. We check Salesforce’s site every week, and this page changes the day it does.

What experience do I need for Salesforce Marketing Cloud Account Engagement Specialist?

None: Salesforce sets no prerequisites for Account Engagement. Knowing the exam’s domains well is what counts.

How should I study for Salesforce Marketing Cloud Account Engagement Specialist?

Weight your time like the exam: Lead Management carries the most (24%). Take the free practice test to find your weakest domains, make a study plan around them, and before you book, sit full-length timed practice exams until you pass them comfortably.

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